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Creative Toolkit Assets

Electric cars seem weird to some people. The Normal Now awareness campaign works to remind those skeptics that everything new can seem weird at first. But just like computers and websites, electric cars are normal now.
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Normal Now Creative Toolkit PDF

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Videos

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Online videos

Res: 1920x1080

Radio

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Online radio

HTML Banners

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Awareness, Computers, Cars

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250

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Awareness, Computers, Motorcycle

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250

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Awareness, Set 1

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250

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Awareness, Set 2

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250


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Consideration, Range

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250


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Consideration, Nationwide Charging

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250


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Consideration, Overnight Charging

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250


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Consideration, Save Money

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250

Static Banners

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Awareness, Cars

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250 / 320x50

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Awareness, Motorcycle

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250 / 320x50


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Consideration, 200+ miles of range

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250 / 320x50


download section
Consideration, Nationwide Charging

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250


download section
Consideration, Overnight Charging

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250


download section
Consideration, Save Money

Sizes: 160x600 / 300x250 / 300x600 / 728x90 / 970x250 / 320x50

Social Images

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Meme

Sizes: 1080x1350 / 1080x1080


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Characters, cars

Size: 1080x1080

Social Videos

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Carousel Video

Res: 1080x1080


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Instagram / Facebook Stories

Res: 1080x1920


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Snapchat Ads

Res: 1080x1920


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Snapchat Commercials

Res: 1080x1920


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Instagram / Facebook In-feed Videos

Res: 1080x1080

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